The marketing trend keeps changing at the speed of light!
Although that’s a metaphoric comparison, in the last two years, we have seen how the marketing industry evolved.
Almost every business embraced digital transformation like never as they wanted to fit into the evolving business landscapes during the pandemic.
As a marketer – be it a beginner or an expert, it is not always that easy to keep up with these changes. Howbeit, if you wish to be relevant to your audience, you gotta be ahead of them.
In this article, we will discuss some of the content marketing strategies for 2022 to help you build a cutting-edge marketing plan for your business in the year to come.
Did you know?
More than forty percent of consumers check nearly four to five contents before even talking to a sales representative or making the purchase decision.
And good content is noted to get a remarkable result.
It is no surprise if there is a growing demand for content creators, content strategists, or content marketing managers!
You may wonder what content strategies businesses are investing in as a part of their marketing plan.
Let us look at the trends you may want to invest in for the 2022 marketing plan.
Email marketing isn’t going anywhere
Email marketing is the most popularly preferred marketing strategy because of its cost efficiency and highest return on investment.
This is still the best way to build a loyal customer community for any brand and nurture the leads. So, start building your email list, curate personalized content, and be ready to launch your next email campaign soon.
GetEmail.io – An easy way to build a B2B email list
You can use the email lookup tool, GetEmail.io, to locate the email addresses of your prospects. This tool is highly recommended because of its high accuracy rate and fantastic freemium plan. This tool is worth giving a try.
Video content will still be a top marketing format
Video marketing is the most impactful marketing format, and it is going to be the same in 2022 too.
Like email marketing, video content also yields a greater ROI.
And that’s so obvious, isn’t it? Video content builds a robust connection with the potential audience and businesses can repurpose the video content to other media such as podcasts, text-based content, social media post, etc.
Since it requires a very low-cost investment, you can start incorporating it into your marketing strategy. So, go get started with solid video content that lets your brand engage with potential audiences efficiently, communicate offerings, etc.
Blogging will still work
For a business having or planning to have its own website, blogging is highly important as it keeps the website fresh and improves the search engine rankings.
Do not get it? Well, think about it this way. If a potential client wants to hire an email marketer, and your site has a blog post that highlights email marketing tips or tactics you use for your brand, this prospect might find your blog through Google search, read your blog and explore your website, and finally decides to get in touch with you for assistance.
How does that sound?
Other trends
Brands will embrace the practice of using data with infographics, and case studies will continue to build brand credibility, drive leads, etc.
Final thoughts
If you haven’t considered any of these trends we discussed in this article, and are intrigued now, you still have time, go build your own content marketing strategy for 2022.